Social media can help our brand make a good impression if we do it right. Part of making a good impression is choosing the right profile picture for our accounts. When people visit our profiles, the first thing that they notice is our picture. You can also look for the best personal brand coach to grow your business.

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Profile pictures matter because they should reflect who we are and people are likely to be drawn to our profiles when we have the right picture there. According to a study on Facebook, the most clicked part of a Facebook page is the profile picture. When our audience goes on our page and clicks on our picture, we want to make an impression that is aligned with our brand. 

Here are some tips on how you can do it right:

Smile – when you are smiling in your profile picture, your audience will get the impression of happiness. It could give a pitch that says you are happy and they will be too with your brand. Body language is one way for people to read you. People can either see you as open or closed just by how you pose. 

Babies, cartoons, and pets – because you are using social media for your business, it's best to avoid using pictures of anyone but you. Don't use your baby's picture, your pets, or a cartoon version of yourself because there's a big possibility that your audience will not take you seriously.

No logos – using your brand logo may seem like a great idea but people are more drawn to connect with people than logos. So avoid using your brand logo as your profile picture.