Web sites allow you to reach a worldwide audience for your products.
The internet is a global marketplace. You can reach customers all over the world, no matter what language they speak or where they live. As long as you have a good product, it will find its way to the right people and be sold. The internet does not care about geographic barriers like mountains or oceans; if you have something of value to offer, people will find it online—and buy from you!
It's cost effective when compared with traditional marketing methods.
Low cost of entry. Digital marketing is much more affordable than traditional methods and can be used to scale up from a small advertising budget to millions of dollars of reach.
Reach a larger audience at lower costs. Digital marketing also allows you to target specific groups at lower costs than traditional methods, which means that you can reach your target audience with greater precision and accuracy.
Highly measurable results. The ability to track each step of the customer journey from online advertising through web site visits, product views, or in-store purchases allows brands to measure the effectiveness of their digital campaigns in real time so they can make adjustments as needed before they run out of budget or lose interest in your products/services due to poor results (or lack thereof).
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