Even if you have extensive SEO knowledge, you may still need the services of a professional SEO company. In some cases, SEO knowledge is barely enough. Even if you do your best to get good rankings for your website, you may still be wondering why your website is not doing well.

First of all, you need to understand that your website needs to be fully optimized in every aspect. In addition, your website needs regular maintenance. SEO is an ongoing process that takes a lot of time and effort. To make things easier, it is better to hire the services of a competent SEO company such as www.scaleyourbrand.com to do the work for your website.

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Today there are many SEO companies and there are many reliable as well as unreliable companies. Therefore, choosing the perfect SEO company is very important. Here are important points to consider when choosing an SEO service:

Site Rating Guide

Does the SEO company offer you a website evaluation guide? A reliable SEO company should be able to provide you with a comprehensive analysis of your website in terms of ranking and design structure. This can be done by checking the website. The results of this website audit allow the SEO company to give you advice on how much work needs to be done to get you to a certain ranking level. 

Keyword Search Tool

What tools do SEO agencies use to search for keywords? Do they offer competitive analysis based on your chosen keywords? It is very important to understand what methodologies an SEO agency uses to rank or research keywords. It's helpful to do your own due diligence with basic tools like keyword research and analysis using the Google AdWords Keyword Planner.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO as onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.