There are a few different types of fractional CMOs out there. Without the right one for your business, you could be missing out on crucial insights and opportunities to drive growth. Here's a breakdown of the different types: 

1. The Strategic Consultant: This type of CMO is perfect for businesses that need help taking their business to the next level but don’t have the time or resources to do it themselves. They can provide valuable insights and advice regarding fractional CMO services and consultants, as well as help you identify new opportunities and partnerships. 

2. The Coach: Coaches are great for businesses that need a little nudge in the right direction but don’t have the time or resources to hire an entire CMO team or overhaul their entire strategy. They can provide guidance on how to market your product or service more effectively, help you increase customer engagement, and more. 

3. The Advisor: Advisors are perfect for businesses that want someone they can turn to for help with all aspects of their business, from marketing and branding to financial planning and strategy. They can provide guidance and support on everything from growing your customer base to building a successful sales team.