Images speak louder than words and photos can generate real sales because even casual website visitors are influenced by costume product photos, especially when they are presented in an engaging way and answer lots of questions – e.g. What size, shape, colour, size, fabric or material, durability, etc., depends on the product category.
Some of the important aspects of product photography can be summarized as follows:
1. Present in the most suitable environment – they are very useful for products such as shoes, fabrics or materials for all weather conditions, etc., because buyers get a real picture of the product not only in the studio but also in a real Mission.
2. Alternative Images – Multiple product photos and skewed images can convey a lot of information, such as:
- Characteristic,
- Profit,
- Universality,
- sense of scale, etc.
The image also conveys to the viewer that the website ensures that the buyer has all the information to assist them in the buying process.
3. Attention to Detail – This is the main attribute for selling quality items where you need to emphasize the brand, special features, fabrics or materials. They are especially useful as descriptive measures to highlight the uniqueness of arts and crafts when the focus is on qualities such as tradition, craftsmanship, etc. This attention to detail also creates trust between the seller and the buyer.
4. For websites that sell fashion and clothing, the presentation of items on mannequins is not as attractive as on "living bodies".