Let us tell you that ecommerce web designing is not only about attractive layouts but your content as well. Here's a lowdown of the frequent mistakes that ecommerce retailers end up making when they are presenting their offerings to their customer.
Lack of detailed product information: Do you want your customers to turn away from you?
How many times have you faced this? The bottom half that you want to buy doesn't have proper washing instructions. The shirt that you want to buy is not backed by proper measurement description. Do not leave your potential customers with half-baked information. You can check out ecommerce web design services via online resources.
The product information offered by you might as well make all the difference between your customer hitting the "buy" button and the "back" button. Provide as much information as is possible for you (yes there are space constraints to be considered as well) – size, weight, material, dimensions and anything else which is pertinent.
You are not making it easy for your consumers to find you
You have no brick and mortar store. It has its own merits as well as demerits. You are able to offer goods at lower rates because you don't have to include the establishment cost in your price tags. However, the lack of physical presence acts as a hindrance in many cases since your customer doesn't know how to reach you in case there is any problem with the goods.
So, make sure you are leaving no stone unturned to bridge this "gap" to the best of your ability. Don't hide your contact details – or don't place it anywhere you think your customers wouldn't find it easily.